Deer antler velvet is a natural, health resource nurtured on the green hills and in the valleys of New Zealand’s countryside by farmers who developed an industry from scratch. They were eager to learn, creative and always working to improve the performance of their deer herds while taking the utmost care to respect the environment and animal welfare. This continues today.

Our origins are from 2003 when 22 committed deer farmers came together to form Provelco (nee Velexco), sharing a determination to create a stronger link to markets and to get closer to the customer.

Provelco has been a stabilising influence in an industry that continues to grow and evolve. We now have over 150 members spread across the country, many are industry leaders producing prize winning velvet year after year at industry competitions. From producing several kilos to several tonnes all are committed to providing a quality product and to working together.